Direct mailer: The direction was to create a mailer that introduced the new Transit Connect, and included an offer on a graphic wrap.
Goal: Our goal was a 1% redemption rate.
Results: Redemption rate by over 4% of the customer base, and recognition from Foldfactory.com, as “Fold of the Week.”
Audi Yearly Update
Client Audi
Agency Latcha+Associates
Role Elvis impersonation.
When the VP of Marketing of Audi of America asked us to put together something for his yearly visit, I don't think he was expecting this. We created an SNL type skit that displayed all our programs, tons of fun facts and even more jokes. The result was tons of positive feedback and laughs.
Skit written by: Bob Pokrywka
Audi BYO Material
Client Audi
Agency Latcha+Associates
Role Art direction from concept to execution.
This customizable program allows dealers to send offers to their customers via direct mail, postcard or emails with videos.
Audi PIA Rebranding
Client Audi
Agency Latcha+Associates
Role Art Direction & Design
Redesign of monthly Port Installed Accessories sell sheet.
Audi Parts and Service Conference
Client Audi
Agency Latcha+Associates
Role Art direction and management
Created the look and feel for the conference, delegated and oversaw all creative executions, which included, sell sheets, brochures, business cards, posters, backdrops and videos.
Audi Accessories Studio Shoots
Client Audi
Agency Latcha+Associates
Role Art direction of studio shoots from pre to post production.
Photographer: Steve Petrovich
Audi Tire Video Shoot
Client Audi
Agency Latcha+Associates
Role Art direction of additional tire footage from pre to post production.
Photographer: Kevin Pearce
Audi Product Shoots
Client Audi
Agency Latcha+Associates
Role Art direction of multiple product shoots from pre to post production.
Photographer: Todd Macintosh
Audi Parts Performance Group Rebranding
Client Audi
Agency Latcha+Associates
Role Art Direction & Design
Audi Collection Apparel
Client Audi
Agency Latcha+Associates
Role Art direction & Design
Audi Winter Wheel and Tire Promo
Client Audi
Agency Latcha+Associates
Role Art direction & Design
Audi National Promotions
Client Audi
Agency Latcha+Associates
Role Art Direction and Design
Audi Miscellaneous Projects
Client Audi
Agency Latcha+Associates
Role Art Direction & Design
OLA Banners
Client Ford Motor Comapny
Agency Team Detroit
Role Art Direction and Design
Created static, flash and rich media banners for the Ford and Lincoln brand.
Sweepstakes & Promotions
Client Red Vine, America Got Talent, Energy Tomorrow, Trade Winds & Jameson
Agency ePrize
Role Production and Design
Built out click-through comps for promotional websites, Facebook pages and mobile sites.
Energy Tomorrow Sweepstake
Client Energy Tomorrow
Agency ePrize
Role Production and design
Campaign Concepts
Client Ford Credit
Agency Team Detroit
Role Art direction and design
Ford Credit & Lincoln AFS Invoices, banners & email
